Thursday, 7 May 2015
RE BRANDING
For this project i choose to re-brand Alcatel logo and the stationary items. Alcatel was established in 2004 as a joint venture between Alactel-Lucent of France and TLC Communication of China.The company is the manufacturer of the One Touch mobile and tablets series .Alcatel logo not much has changes.
This is the old logo.
This is the old logo.
Then i try to make Alcatel logo in Adobe Illustrator
After that i decided to use this logo
Trying making it to 3D
Lastly I choose this color
I choose Blue color for"A" because Blue represent both the sky,and the sea,and is associated with open spaces,freedom,intuition,imagination,expansiveness,inspiration,and sensitivity.Blue also represent meanings of dept,trust,loyalty,sincerity,wisdom ,confidence,stability,faith,heaven,and intelligence.Then for the Alcatel font i use Red because the color of blood and fir,is associated with meaning of love,passion,heat,sensitivity,joy,strength,leadership,and willpower.So,i think Blue and Red are suitable for Alcatel because to show the luxury of it's brand.
OGILVY & MATHER
WHO IS HE?
-Ogilvy & Mather is one of the largest marketing communication companies in the world.It is was named the Cannes Lions Network of the year 2012 and 2013.In 1948,we were founded by David Ogilvy,who wanted to build a different kind of company from the beginning.Starting with zero clients,two employees and huge ambitions,David built a world class agency by hiring ambitious and diverse people who cared deeply about the quality and class of his business.
WHEN HE STARTED?
-Ogilvy & Mather was founded in 1948 by British born David Ogilvy,with backing by a previous employer,the London advertising agency Mather & Crowther.Mather & Crowther originally sent David Ogilvy to the United States in 1938.Ogilvy in 1948 started at U.S agency with the backing of Mather & Crowther,who by then had merged with the U.K based Benson agency group.Ogilvy was acquired by the WPP Group in 1989 for $864 million.
WHAT HE DOES?
-Over the past 60 years,they were serviced Fortune Global 500 companies and local business through our international network.In the process.we've helped to build some of the most recognizable brands in the world including American Express,Sears,Ford,Shell,Dove,IBM and Kodak.Today,their company is divided into a number of specialty units in the following fields:advertising,public relations and public affairs,branding and identity,shopper and retail marketing,healthcare communications,consulting,research and analytic capabilities,direct,digital,promotion and relationship marketing.
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