RE BRANDING

For this project i choose to re-brand Alcatel logo and the stationary items. Alcatel was established in 2004 as a joint venture between Alactel-Lucent of France and TLC Communication of China.The company is the manufacturer of the One Touch mobile and tablets series .Alcatel logo not much has changes.

This is the old logo.

Then i try to make Alcatel logo in Adobe Illustrator

After that i decided to use this logo

Trying making it to 3D

Lastly I choose this color

I choose Blue color for"A" because Blue represent both the sky,and the sea,and is associated with open spaces,freedom,intuition,imagination,expansiveness,inspiration,and sensitivity.Blue also represent meanings of dept,trust,loyalty,sincerity,wisdom ,confidence,stability,faith,heaven,and intelligence.Then for the Alcatel font i use Red because the color of blood and fir,is associated with meaning of love,passion,heat,sensitivity,joy,strength,leadership,and willpower.So,i think Blue and Red are suitable for Alcatel because to show the luxury of it's brand.