TYPOGRAPHY FONT 2

SKETCH FOR FONT 2

PROCESS MAKING IN ADOBE ILLUSTRATORS

FINISHED

OGILVY & MATHER

WHO IS HE?

-Ogilvy & Mather is one of the largest marketing communication companies in the world.It is was named the Cannes Lions Network of the year 2012 and 2013.In 1948,we were founded by David Ogilvy,who wanted to build a different kind of company from the beginning.Starting with zero clients,two employees and huge ambitions,David built a world class agency by hiring ambitious and diverse people who cared deeply about the quality and class of his business.

WHEN HE STARTED?

-Ogilvy & Mather was founded in 1948 by British born David Ogilvy,with backing by a previous employer,the London advertising agency Mather & Crowther.Mather & Crowther  originally sent David Ogilvy to the United States in 1938.Ogilvy in 1948 started at U.S agency with the backing of Mather & Crowther,who by then had merged with the U.K based Benson agency group.Ogilvy was acquired by the WPP Group in 1989 for $864 million.

WHAT HE DOES?

-Over the past 60 years,they were serviced Fortune Global 500 companies and local business through our international network.In the process.we've helped to build some of the most recognizable brands in the world including American Express,Sears,Ford,Shell,Dove,IBM and Kodak.Today,their company is divided into a number of specialty units in the following fields:advertising,public relations and public affairs,branding and identity,shopper and retail marketing,healthcare communications,consulting,research and analytic capabilities,direct,digital,promotion and relationship marketing.

MOCK UP STATIONARY

Reference for mock up stationary

THE PROCESS MAKING STATIONARY ITEMS

Finished

LOGO DESCRIPTION

Logo Description

I have decided to make watch company for my assignment.I name it GOLD because people said "time is precious as gold".
This is my logo for my watch company.I make my logo using my own typo based on my   references.My logo mostly looked it the inside of a watch.

The colour that i used for my logo is"Gold".I choose this colour because it represented luxury and rich.

ILLUSTRATED LOGO

Illustrated logo in AI

This is the process when i colored my logo

DONE

TYPOGRAPHY FONT 1

TYPOGRAPHY FONT 1

SKETCH FOR TYPOGRAPHY ASSIGNMENT

PROCESS  MAKING FONT IN ADOBE ILLUSTRATORS

FINISHED

ROLEX

Shape of the Rolex Logo

The name “Rolex” is said to be inspired from a French phrase “houloguorie exquise”, which means exquisite. The iconic Rolex logo comprises of a pointed crown symbol as the company’s slogan is “A Crown for every Achievement”. A crown symbolizes prestige, victory and perfectionism – something Rolex has always strived for and prided itself on.

Colors of the Rolex Logo

While the gold color in the Rolex logo depicts excellence and rich tradition of the watchmaker, the green color represents uniqueness and prosperity.

Font of the Rolex Logo

The Rolex logo features a slightly modified form of Garamond typeface.