COLOR WHEEL

COLOR WHEEL

1. PRIMARY COLOR
2. - Primary colors are colors that cannot be created through the mixing of other colors. They are color in their own right. RED, YELLOW, BLUE.

SECONDARY COLOR

- Secondary color are colors that produced by mixing two primary colors. 

Violet, Orange, Green are secondary colors. 

BLUE + RED = VIOLET,

RED + YELLOW = ORANGE

 YELLOW + BLUE = GREEN. 

COLOR WHEEL

1. Yellow, 
2. Yellow Orange,
3.  Orange,
4.  Orange Red,
5.  Red,
6.  Red Violet,
7.  Violet,
8.  Violet Blue,
9.  Blue, 
10. Blue Green,
11.  Green,
12.  Green Yellow.

BASIC COMPUTER

GRAPHIC DESIGN(history of graphic design)

HISTORY OF GRAPHIC DESIGN

15,000 - 10,000 BC:The first known communication,with pictograph and symbols in the lascaux in 

                              Southern France.

3600 BC:The Blau monument,the olders artifact known to combine words and pictures.

105 AD:Chinese government official Tsiai  Lun or Cai Lun credited with inventing paper.

1045 AD:Pi Sheng invents movable type,allowing for characters to be individually placed for                            printing. 

1276:printing arrived in Europe with a paper mill in Fabriano,Italy

1450:Johann Gensfleisch zum gutenburg credited with perfecting the system for printing types in 

        book.

1460:Albrecht Pfister the first to add illustration to a printed book.

1470:Nicolas Jenson,considered one of history's greatest typeface designers,sets news standard for             Roman type.

1530:Claude Garamond opens first type foundry,developing and selling fonts to printers.

1722:First Caslon old style fonts developed.

1760:Industrial revolution begins,setting the stage for advances in graphic design production.

1796:Author Aloy Senefelder develops lithography.

1800:Lord Stanhope invents first printing press made of all cast-iron parts,requiring 1/10 the manual           labor and doubling the possible paper size.

1816:First sans-serif font makes a subtle entrance as one line of a book.

1860:arts and crafts movement-John Ruskin,William Morris,Gustav Stickley.

1861:Williams Morris,who became a highly influential figure in design history,sets up art-decorating         firm.

1880:Development of halftone screen allows for first photo printed with a full range of tones.

1890:Art Nouveau movement begins and changes design,making its way into all types of commercial           design and utilizing all types of arts.

1901:Franks Lloyd Wright-'the Art and Craft of the Machine';basic principles af modern industrial             design;future designers create prototypes for machine production.

1910 : AEG (German general Electri). This is the beginning of  'corporate image'.

1916 : Dada Movement. George Grosz, Hannah Hoch, Kurt Schwitters, Marx, Ernts, Marcel                        Duchamp, Andre Breton, Hans Arp.

1917 : The Art movement called De Stijl, Dutch for 'The Style' was on the rise.

1919 : The Bauhaus, a German school, is founded, eventually providing the framework formodern                 design.

1919 : Constructivism movement originated in Russia, El Lissitzky, Alexander Rodchenko, Vladimir           Taltin, Naum Gabo.

1932 : Stanley Morison oversees design of Times New Roman font, commissioned by the Times of               London.

1947 : Swiss design: Armin Hofmann, Emil Ruder.

1950 : The New York School: Paul Rand, Alexey Brodovich, Henry Wolf, Herb Lubalin, George                 Lois.

1956 : Paul Rand designs IBM logo using City Medium typeface.

1957 : Max Miedinger designs Neue Haas Grotesk font, later renamed Helvetica.

1960 : Pop Art; Pentagram Design: Colin Forbes, Theo Crosby; Scandinavian Designer: Alvar Aalto.

1961 : Italian Designer: Ettore Sottsass, Memphis group Movement.

1968 : Post-Modernism: Wolfgang Weigart, Steff Geissbuhler, Odermatt & Tissi.

1969: Douglas Engelbart develops first computer mouse, setting the stage for the future tool of                    graphic design.

1970 : Corporate graphics: Olivetti, CBS, CIBA, Chase, Mobil.

1979 : New Wave: April Greiman, Kenneth Hiebert, Paula Scher.

1984 : Apple releases first Macintosh computer, featuring bitmap graphics.

1985 : Aldus, formed by Paul Brainerd, develops PageMaker software. Brainerd coins the phrase                 Desktop Publishing.

1990 : Photoshop version one is released.

1990 : Physicist Tim Berners-Lee develops the world wide web, along with HTML and the concept of            website addresses.

GRAPHIC DESIGN(role of graphic design)

 ADVERTISEMENT
Advertisement is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. This type of work belongs to a category called effective labor. 

 PRODUCT PACKAGING
Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells

GREETING CARD
Greeting card is an illustrated, folded card featuring an expression of friendship or other sentiment. Although greeting cards are usually given on special occasions such as birthdays, chrismas or other holidays they are also sent to convey thanks or express other feeling. Greeting cards, usually packaged with an envelope and small, come in a variety of styles. There are both mass-produced as well as handmade versions that are distributed by hundreds of companies large 

ICON/SYMBOL

symbol is an object that represents, stands for, or suggests an idea , visual image, belief, action, or material entity. Symbols take the form of words, sounds, gestures, or visual images and are used to convey ideas and beliefs. For example, a red octagon may be a symbol for "STOP". On a map, a picture of a tent might represent a campsite. Numerals are symbols for numbers.Personal names are symbols representing individuals. A red rose symbolizes love and compassion

BROCHRES
A brochure is a flyer, pamplets or leaflet that is used to pass information about something. Brochures are advertising pieces mainly used to introduce
a company or organization and inform about product and/or services to a targets audience. Brochures are distributed by radio, handed personally or placed in brochure racks. They may be considered as grey literatures.They are usually present near tourist attractions.

CORPORATE STATIONARY(CALL CARD)
Stationery has historically pertained to a wide gamut of materials:paper and office supplise,writing implements,greeting card,glue,pencil cases and other similar items.

BOOK DESIGN
Book design is the art of incorporating the content,style,format,design, and sequence of the various components of a book into a coherent whole.

POSTERS
Poster is any piece of printed paper designed to be attached to a wall or vertical surface.Typically posters include both textual  and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tools of advertisers (particularly of events, musicians and film),propagandists,protestors and other groups trying to communicate a message. Posters are also used for reproductions of artworks particularly famous works, and are generally low-cost compared to original artwork.

BILLBOARDS
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisement to passing pedestrians and drivers Typically showing large, ostensibly witty slogans and distinctive visuals, billboards are highly visible in the top designated market area

LOGOS
A logo (abbreviation of logotype. from Greek: λόγος logos "word" and τύπος typos "imprint") is a graphic mark,emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or word mark)

WEBSITE
A website, also written as web site or simply site is a set of related web pages typically served from a single web domain. A website is hosted on at least one web server, accessible via a network such as the internet or a private local area network  through an internet address